Tuesday 23 February 2016

IT dept officials grill Ringing Bells' management

Ashok Chadha, President, Ringing Bells with Director Mohit Goel and CEO, Dhaarna Goel during the launch of Smartphone-Ringing Bells Freedom 251, in New Delhi The ministry of communications and information technology on Monday quizzed the management of Noida-based firm, Ringing Bells, which came into the limelight after launching a smartphone for Rs 251.
The company’s president Ashok Chaddha and promoter Mohit Goel were grilled about the viability of their business model and how they were offering the smartphone Freedom 251, at such a low price when experts have said that the handset cannot be sold below Rs 3500.
“It will import 50,00,000 units in the first phase, which will be assembled in New Delhi.
"Then,they will start manufacturing in India,” a senior official from the ministry told Business Standard.
The company also informed it would soon apply for a  Bureau of Indian Standards certificate.

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