A garment shop that rings a bell called Freedom 251

 One has to negotiate narrow lanes of Delhi's Gandhi Nagar before reaching the office of Freedom 251 smartphones in Mukharjee Gali

A day after Ringing Bells took the country's mobile phone market by storm with its Rs 251-smart phone, Business Standard went looking for its registered office.

According to the Ministry of Corporate Affairs filings, the registered office is "Old-678-B-New-I-X-6273 G/F Mukharjee Gali, Gandhi Nagar New Delhi -- 110031 Delhi - INDIA".

Till this week, not many would have identified Gandhi Nagar market with mobile phone makers or electronics of any kind.

The bustling East Delhi locality is a wholesale hub of local textiles and ready-made garments.

Tiny 4ftx4ft shops line its dirty, narrow main road with garments of all kinds -- traditional, jeans and kidswear, some on mannequins others on hangers -- inviting potential customers from around the country.

Pan chewing shopkeepers direct enquiries for "Mukharjee Gali" with a slant of the head hinting down the road.

The main road intersects with Ashok Bazar, slightly broader but cut by a median restricting transportation to three wheels or less. Mukharjee Gali makes an appearance after lanes named after Arya Samaj and Jawahar Lal Nehru.

About half the width of the main road, the lane is lined with more whole sale garment shops on both sides with the odd tea shop or a grocer in between.

Legal and illegal overhead electrical wires threaten to fall over any time.

At the far end of the lane, door numbers went missing after 6271. A new series began.

Random enquiries for mobile phone maker get responses like, "The entire market is of readymade garments.

"You won't find any mobile company here."

Finally, strangers lead us to an unmarked shop, which also has racks with garments, but relatively spacious and empty.

A bespectacled man in his late twenties confirms that the shop was indeed the address we are looking for.

He also sounds familiar with Ringing Bells.

Identifying himself as Hemant Surana, he explains that though this is the given address, the books of accounts and other functions are now at the company's "Corporate office" in Noida.

Surana initially identified himself as the proprietor of Shree Suswani garments.

Asked how he came to be related to Ringing Bells, he said it was a client relationship in which Anmol Goel of Ringing Bells had reached out to him through a chartered accountant named Sumit Gupta.

Gupta, who is said to have an office in Barakhamba Road, said the books of accounts and statutory documents are in its corporate office at Noida.